Comments on: “Budget” is a bad word for advertisers http://travel.booklocker.com/2006/05/21/budget-is-a-bad-word-for-advertisers/ Bargain destinations and the cheapest places to travel Sun, 21 Mar 2010 17:56:56 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Tim L. http://travel.booklocker.com/2006/05/21/budget-is-a-bad-word-for-advertisers/comment-page-1/#comment-18976 Tim L. Tue, 25 Jul 2006 19:41:39 +0000 /?p=149#comment-18976 I would love to see a good answer to this dilemma, but I don't think there's an easy one. Adventure tour companies can help, by continuing to push authentic experience over fake ethnic luxury, but really there's just no money in it. Magazines need advertisers to survive, even shoestring web sites need advertisers to survive. Budget guesthouses and modest local tour companies can't afford it. So nearly every travel magazine goes after the upscale, short-vacation crowd. I'm not sure "prestige" and "budget travel" can ever go hand-in-hand. By it's very nature, budget travel implies a shunning of prestige and forgetting what the people back home think. I would love to see a good answer to this dilemma, but I don’t think there’s an easy one. Adventure tour companies can help, by continuing to push authentic experience over fake ethnic luxury, but really there’s just no money in it. Magazines need advertisers to survive, even shoestring web sites need advertisers to survive. Budget guesthouses and modest local tour companies can’t afford it. So nearly every travel magazine goes after the upscale, short-vacation crowd. I’m not sure “prestige” and “budget travel” can ever go hand-in-hand. By it’s very nature, budget travel implies a shunning of prestige and forgetting what the people back home think.

]]> By: Ron Mader http://travel.booklocker.com/2006/05/21/budget-is-a-bad-word-for-advertisers/comment-page-1/#comment-18765 Ron Mader Tue, 25 Jul 2006 13:18:06 +0000 /?p=149#comment-18765 We have added a link from our headlines page to this feature. Do you have any ideas about how to improve the 'prestige' of budget travel? Particularly in rural areas in the developing world, developing budget travel is a better alternative than seeing the population migrate to a city or different country in search of employment. We have added a link from our headlines page to this feature.

Do you have any ideas about how to improve the ‘prestige’ of budget travel? Particularly in rural areas in the developing world, developing budget travel is a better alternative than seeing the population migrate to a city or different country in search of employment.

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